您现在的位置是: 首页 > 教学建设 > 课程建设 > 正文

管理学             

预修课程:经济学

主要内容:本课程研究管理活动的一般性原理与方法。包括管理的职能与性质,管理思想的发展,管理的四大基本原理(系统原理、人本原理、责任原理、效益原理),管理的基本方法(法律的方法、行政的方法、经济的方法、教育的方法),以及计划、组织、领导、控制、四大管理职能。

Management

Requisites:Economics

Contents:The course examines basic theories and methods of management. The topics includefunctions and attributions of management, development of managerial thoughts, four managerial principles(system principle, person-oriented principle, responsibility principle, benefit principle), basic approaches(legal approach, administrative approach, economical approach, educational approach), as well as five managerial functions such as planning, organizing, leading and controlling.

战略管理

预修课程:管理学、市场营销

主要内容:企业战略管理是工商管理本科主干必修课程,主要研究企业在激烈的市场竞争中,根据其内外环境等诸多要素的变化制定企业发展的多层次、多角度的战略体系。主要讲解战略管理概念、战略调研、战略实施和战略管理案例,培养战略性思维、开发战略管理能力。采用启发式教学法,尤其注重案例分析。

Strategic Management   

Requisites:Management, Marketing

Contents:Strategic Management is a key required course for bachelor of Business Administration Management. It mainly examines how to make strategic decisions for enterprises from all kinds of aspects by analyzing internal and external environment in a fiercely competitive market. The topics include strategic management concepts, strategy investigation, and strategy implementation. Particular emphasis is placed on analysis of cases.

金融企业运营管理

预修课程:管理学

主要内容:主要内容:本课程以运作管理中较新的理论、实用的工具、方法、程序和系统为重点,从金融企业运作周期系统管理的角度,详细地介绍了现代金融企业运作管理中涉及的主要问题和应对策略。主要内容包括金融企业的经营模式、金融企业运作战略、金融企业运作的计划管理、金融企业运作的空间与时间组织以及金融企业运作的质量与成本控制等。

Operation Management of Financial Institution

Requisites: Management

Content: This course introduces the application of operation theory on the management of financial institutions. The new theoretical frameworks, approaches, procedures and practical tools advanced in operation management build a solid foundation to solve the struggling issues in financial firms and formulate effective operation strategies. The course would discuss the following topics such as operation modes, planning management, geographic dispersion and life cycle management about financial institution with some quantitative analysis of cost and benefit. 

组织理论与设计(全英语)

预修课程:管理学、微观经济学

主要内容:《组织理论与设计》是一门系统性课程,着眼于从组织结构的整体视角上,去探究组织管理的问题。“组织设计”指的是一个组织正式与非正式的结构安排,以及由此衍生出的业务流程设计、内部员工配备、薪酬支持与文化保证等。主要包括:(1)如何诊断企业在组织结构方面存在的问题;(2)如何评价一家组织的结构是否与其战略相适应;(3)为现有企业在结构改变和再设计方面提出可行的建议;(4)如何从提高企业业绩的目标出来,安排组织结构、系统、人员、薪酬和文化,使之相互匹配,发挥出合力和协同效应。

Organization Theory and Design (English Teaching)

Requisites: Management, Microeconomics

Content: As traditional sources of competitive advantage are being eroded, “organization design” is becoming a crucial factor in the survival and performance of organizations. Organization design refers to the arrangement of the organization’s formal and informal structure as well as its processes, staffing, rewards, and culture. This course will discuss the following topics: (1) Diagnose organizational problems; (2) assess whether an organization’s design will support the business strategy; (3) develop compelling arguments for organization redesign proposals; (4) Align strategy, structure, rewards, people, systems, and culture for peak performance

人力资源管理

预修课程:管理学

主要内容:本课程是人力资源管理专业的专业基础课,学习目的是掌握人力资源管理的基本理论与方法。主要内容包括:人力资源管理概论、工作分析、人力资源规划、培训、员工招聘与选拔、绩效管理、薪酬管理、劳动关系。

Human Resources Management

Requisites:Management

Contents:The course is the study of the basic principles and methods of human resource management. It includes mainly the brief introduction of HRM, job analysis, HR planning, training, employee recruiting and selection, performance management, compensation management and labor relations.

绩效管理

预修课程:管理学、人力资源管理、战略管理

主要内容:本课程是企业人力资源管理的核心.一个管理者能否有效管理员工绩效,将直接影响员工积极性的发挥和潜能的开发,影响员工的生产率和人才的保留率.绩效管理是综合管理组织和员工绩效的系统.《绩效管理》是一门系统地阐述企业绩效管理的理论和方法的学科,主要介绍绩效管理的基础理论,绩效计划,绩效沟通,绩效评价,绩效评价主体的选择与评价者培训,绩效评价指标的选择,绩效评价方法的选择,绩效评价结果的运用以及绩效薪酬等方面的知识。

Performance Management

Requisites:Management,Human Resources Management,strategic Management

ContentsPerformance Management is the core of human recourse management. Whether a manager is able to manage the performance of employees effectively largely affects the enthusiasm, potential ability and efficiency of employees and the reservation of talented person. Performance Management is a system that manages the organization and employees' performances synthetically. Performance Management is a course that systematically introduces the theories and methods of Performance Management. It includes foundational theories, performance management plan, communication, evaluation, and the selection of evaluator, target, method and the use of results as well as the training of evaluators and performance-based salary

薪酬管理

预修课程:管理学、人力资源管理、战略管理、组织行为学

主要内容:本课程主要研究组织如何进行科学合理的薪酬设计和管理来吸引人才和留住人才,以实现组织绩效的最大化。内容包括薪酬管理理论基础、我国工资改革的政策环境、薪资福利设计操作实务、按要素分配设计操作实务、员工激励的差别化策略、机关事业单位工资制度等。

Salary Management

Requisites:Management, Human Resources Management, Strategic Management,Organizational Behavior

Contents:The course mainly introduces how to effectively design and manage compensation to attract and retain talents for the sake of the best performance of organizations. Topics include basic theories of salary management, the political environment of salary reform in China, the design and operation of compensation, different motivating tactics as well as the wage system

人力资源管理(双语)

预修课程:管理学

主要内容:本课程内容包括人力资源的涵义,人力资源的重要意义,人力资源预测与规划,人力资源开发,人力资源的配置、使用与管理,人力资源的激励、考核与控制,人力资源的保护等。通过本课程的学习,应了解开发与合理利用人力资源,是实现经济增长方式从粗放型到集约型根本性转变的保证,把理论知识学习与工作实践结合,提高人力资源管理水平。

Human Resources ManagementBilingual Teaching

Requisites:Management

Contents:The content of this course includes the definition of human resources, the importance of human resources, human resources prediction and planning, development of human resources, allocation, use and management of human resources, motivation, examination and control of human resources, protection of human resources, etc. Through the study of this course, students should realizethat development and reasonable use of human resources is the guarantee of the radical transfer from the crude style of economic growth to the integrated style of economic growth, learn to apply theory to practice and improve their level of human resources management.

人员素质测评

预修课程:管理学、人力资源管理

主要内容:本课程是通过对个体在特定情景下外显行为的了解与分析,把握其内在素质的活动。它已成为现代人力资源开发与管理的科学基础,通过人员测评,企业可以正确认识求职应聘者的特长素质、一般素质与不良素质,选拔与录用到真正合乎职位要求的职员;根据对每个职员素质测评的结果,可以对全体职员进行优化调配与组合,用人所长,避人所短,取长补短,进行有针对性的培训与开发;根据工作行为与素质的测评结果,可以为职员的绩效管理、调动晋升、技能鉴定等管理决策提供科学的依据。

Evaluation of Personnel Quality

Requisites:Management,Human Resources Management

Contents:The course mainly analyzes and comprehends individual behavior in a specific scenari to grasp the intrinsic quality of their activities. It has become the scientific basis of modern human resources development and management. Through the staff appraisal, corporations can correctly understand the special quality, the general quality and unfavorable quality of candidates, select someone in line with the requirements of the post. Based on the results of evaluation of each employee’s quality, corporations can optimize the deployment of whole staff, and can carry out targeted training and development; the results of the evaluation of behavior and the staff quality provide a scientific basis for performance management, mobilization and promotion, identification of skills, and management decision-making

金融人力资源管理

预修课程:管理学、人力资源管理

主要内容:金融人力资源管理是从金融业人的角度研究管理问题的一门学科,它从资源开发利用的视角出发,围绕人力资源的获取、开发、利用等问题,全面系统地进行探讨,并把这种探讨与投入产出分析结合起来,为帮助金融企业赢得竞争优势,提高金融企业经营效益服务。

Financial Human Resources Management

Requisites:Management,Human Resource Management

Contents:Financial Human Resources Management does management research from the perspective of financial industry. It discusses systematically the acquisition, development, utilization and other issues of human resources from the perspective of the development and utilization of resources, and combines this discussion with the input-output analysis to help financial companies gain competitive advantage and improve the operational effectiveness of financial companies

组织行为学(全英语)    

预修课程:管理学、市场营销

主要内容:组织行为学是研究一定组织中人的心理和行为的规律,从而提高管理人员预测、引导和控制人的能力,以实现组织既定目标的基础学科。主要有组织行为学概论、管理中的记忆与学习、人的感知与管理中的个体态度、情绪与个体挫折、动机与激励、人格及其在管理中的运用、组织的信息沟通、群体行为、组织心理等内容。

Organizational BehaviorEnglish Teaching

Requisites:Management,Marketing

Contents:The course examines the nature and dynamics of behavior within organizations from an open system theory viewpoint, with an emphasis on determinants and consequences of individual, interpersonal, small group, and intergroup behavior. The topics include outline of Organizational Behavior, learning, motivation, communication and influence, group dynamics, structure design and intergroup relations, planning, control and reward systems, leadership, and organization development. Group discussions and role-playing techniques will be used to develop leadership skills and methods and to foster understanding of the authentic problems in organizational behavior

领导科学

预修课程:管理学、组织行为学

主要内容:系统地阐述了企业领导和伦理学的基本概念、理论、方法和艺术,探讨在全球化时代,领导者如何提高领导艺术,解决企业经营管理各个环节中的伦理问题,从而成功构建起个人、团队、组织和社会间的和谐关系,促使企业在经济、道德和生态之间取得平衡。

Leader Science

Requisites:Management, Organizational Behavior

Contents:This course systematically expounds the basic concepts, theories, methods and the arts of the leadership and ethics .It discusses a leader how a leader will improve his leadership skills to solve the ethical issues during enterprise management, then to build a harmonious relationship between individual, team, organization and the society so as to promote the enterprise to get a balance between the economy, Moral and ecology

市场营销学       

预修课程:管理学、经济学

主要内容:本课程是市场营销专业的专业基础课,为专业方向课程的学习奠定理论基础,系统介绍市场营销学的基本理论框架。市场营销学是一门建立在经济科学、行为科学、现代管理性应用科学,研究以满足消费者需求为中心的企业市场营销活动及其规律性,其主要内容有:市场营销基础理论,讲述市场营销学的性质、市场营销管理理念以及消费品市场和组织机构市场的特点等问题;市场营销环境和战略理论,分别论述营销环境分析、市场调研和需求预测、市场细分战略、目标市场选择战略和市场定位战略等;市场营销组合策略理论,系统讲述产品策略、定价策略、分销策略和促销策略的原理及策划过程;论述市场营销计划、组织、执行与控制过程等内容。

Marketing 

Requisites:Management, Economics

Contents:This course is a basic course for marketing majors which lays a foundation for the study of major directional courses and systematically introduces basic theoretical framework of marketing. It is an applied science based on economic science, behavioral science, and modern management. It studies the marketing activities and the law of marketing on the basis of meeting the needs of customers. Its major contents are: basic theories of marketing, elaboration on the nature of marketing, management conceptions of marketing, traits of consubtotaler market and organization market; marketing environment and strategy, elaboration on analysis of marketing environment, marketing research and need prediction, market segmentation strategy, target market selection strategy, and positioning strategy respectively; marketing mix theory, systematic elaboration on the principles and planning process of product tactics, positioning tactics, distribution tactics, and promotion tactics; and marketing planning, organization, implementation and control process, etc..

商务文化与交流(全英语)   

预修课程:市场营销学、国际贸易等

主要内容:本课程介绍主要商务内容所需要掌握的英语知识和技巧,内容包括国际文化、国际交流、国际贸易、国际营销、国际经济等。同时还将简单介绍公共关系广告设计、企业文化设计等方面所涉及的英语知识。

Business Culture and CommunicationEnglish Teaching

Requisites: Marketing, Public Relations, International Trade

Content: The course is designed to improve spoken and written English in conjunction with social interaction skills specific to business, including international culture, international communication, international trade, international marketing, international economics etc. It also covers essential English knowledge related to the design of public relations and business culture.

国际营销学(全英语)      

预修课程:市场营销学            

主要内容:本课程将市场营销学原理与国际市场营销融为一体,注意反映世界经济发展的新趋势,把握国际市场最新动态,系统地讲授开拓国际市场的理论,技术与方法,其主要内是介绍国际市场营销学理论基础,包括国际市场现状和发展趋势,国际市场环境分析、国际市场信息系统;讲述国际市场营销战略和策略,包括产品策略,定价策略,促销策略和营销渠道策略;分类讲述国际产品市场营销,国际技术商业市场营销和国际服务市场营销。

International MarketingEnglish Teaching

Requisites: Marketing

Content: This course integrates marketing principles and international marketing into a whole. It pays attention to reflecting the new trends in the development of world economy, and grasping the latest development of international market. It systematically lectures on theories, technology and methods to develop international market. Its major Content are: introduction of basic theory of international marketing, including current situations and development trends of international market, analysis of international market environment, international market information system. It lectures on strategies and tactics of international marketing, including tactics of product, pricing, promotion and marketing channels. It also introduces the marketing of international products, international technology business market and international service marketing respectively.

金融营销学       

预修课程:市场营销学、金融概论       

主要内容:本课程在系统研究市场营销原理和理论的基础上,结合我国金融企业的具体情况,阐述了金融市场上金融产品和服务的市场营销及其战略问题,探讨了市场营销在金融领域中的应用、创新与发展。介绍金融营销的产生、定义、营销观念、营销组合等内容,并分析金融营销在我国的应用;讨论金融营销的环境与市场细分与市场定位;介绍金融营销的具体策略。包括产品、定价、分销、促销、人才与全方位质量管理策略;介绍营销管理活动。

Financial Marketing      

Requisites: Finance, Marketing

Content: This course studies marketing of financial products and services and its strategy in the financial market on the basis of systematic research of marketing theory and principles and concrete situations of domestic financial enterprises, and it elaborates on the application, creativity, and development of marketing in the financial sphere. It introduces the generation, definition, ideas, marketing mix of finance marketing, and analyzes application of finance marketing in China. It discusses environment of finance marketing, marketing segmentation and positioning, and concrete tactics of finance marketing. It includes product, pricing, distribution, promotion, personnel and comprehensive quality management tactics, and it also introduces activities of marketing management.

服务营销学(全英语)

预修课程:市场营销学

主要内容:服务营销是企业在充分认识满足消费者需求的前提下,为充分满足消费者需要而在营销过程中所采取的一系列活动。它起因于企业对消费者需求的深刻认识,是企业市场营销观念的质的飞跃。本课程主要介绍了服务产品的概念以及其与实物产品的差异。同时还详细阐述服务营销管理的内容,包括服务市场的细分,服务的差异化,服务的有形化,服务的标准化,服务品牌以及服务公关的内容。

Service MarketingEnglish Teaching

Requisites: Marketing

Content: Service marketing is a series of activities to meet consumer needs on the basis of adequate understanding of customer needs. It originates from deep understanding of consumer needs of the enterprises, and is a great stride in the idea of marketing. This course mainly introduces the concept of service products and its differences from the material products. It also elaborates on the Content of service marketing management, including segmentation of service market, differentiation of service, material form of service, standardization of service, service branding and service public relations, etc.

网络营销           

预修课程:市场营销学

主要内容:本课程介绍网络营销的基本概念,并系统阐述了网络营销环境,网络消费者的购买行为分析,网络调研,网上市场分析,网络营销的技术手段,网络营销战略规划,方案策划,产品定价策略,促销策略,网上客户关系管理(E-CRM),合作伙伴关系等内容。通过本课程的学习,学生能系统地掌握网络营销的技能并能进行网络营销的方案策划,并能对整个网络营销过程进行有效地实施和控制。

Internet Marketing

Requisites: Marketing

Content: This course introduces basic concepts of on-line marketing, and systematically illustrates environment of on-line marketing, buying behavior of on-line consumers, on-line research, on-line market analysis, technological means of on-line marketing, on-line marketing strategic planning, format planning, pricing strategies of products, promotion strategies, E-CRM, co-operative relationship. Through the study of this course, students will be able to systematically grasp techniques of on-line marketing, and carry out the strategic plan of on-line marketing, and they will also be able to exert control over the whole process of on-line marketing.

会展概论     

预修课程:市场营销学、管理学原理     

主要内容:会展业历史与现状、概况;会展的作用与功能;会展项目确定(调研、分析、确定);会展策划;会展组织:招展、宣传、实施各项前期工作等;会展人力资源管理;会展项目预决算;会展物流管理;会展的实施:现场管理、布展、撤展等、对外宣传、协调各类关系等;会展与公共关系;会展业的客户关系管理;我国会展业未来展望。

Introduction to Conferences and Exhibitions

Requisites: Marketing, Management

Content: This course includes historical and current situations of the industry of Conferences and Exhibitions; functions of Conferences and Exhibitions; the research, analysis and decision-making of projects of Conferences and Exhibitions, strategic planning; organization of Conferences and Exhibitions (marketing, promotion, implementation of pre-session work); human resources; budgetary evaluation and settlement; logistics; implementation of Conferences and Exhibitions, on-site management; exhibition display and removal; Conferences and Exhibitions and Public Relations; CRM of Conferences and Exhibitions, the future prospect of the industry of Conferences and Exhibitions of China.

消费者行为学         

预修课程:市场营销学、管理学原理

主要内容:从管理与运用的角度全面介绍了消费者行为的性质、消费者行为内外部影响因素、消费者的决策过程、组织购买行为及有关营销规制方面的内容。1.了解和掌握消费者行为的基本模型,其中包括影响消费者行为的各种内外部因素;2.理解并运用这些基本知识去分析和解决有关营销过程中的各种问题;3.学会运用这些基本知识制定相应的市场营销策略的能力。

Consumer Behavior   

Requisites: Marketing, Management

Content: This course introduces the nature of consumer behavior, external factors influencing consumer behavior, decision-making process of consumers, purchasing behavior of organizations, and marketing regulations from the perspectives of management and application.1.To understand and grasp the basic model of consumer behavior, including external and internal factors influencing consumer behavior;2.To understand and apply that basic knowledge to the analysis and solving of also all kinds of problems in marketing; 3. To learn the ability of applying that basic knowledge to formulate of appropriate marketing strategy.

谈判与沟通

预修课程:市场营销学  

主要内容:本课程以如何圆满完成谈判与推销活动为主线来阐述谈判与推销工作的理论、策略和技巧以及组织管理等方面的内容。课程结合国内外大量实例,介绍国内外谈判理论和实践发展的成果。内容有谈判需要理论,谈判类型比较、谈判的准备(包括可行性研究、队伍的组建和管理、谈判执行计划的制定)谈判过程、谈判方法和技巧(重点介绍哈佛谈判法)及谈判协议,另外,还要涉及到谈判中遇到的一些其他问题,如谈判中的法律问题,沟通技巧等。

Negotiation and Communication

Requisites: Marketing

Content: The course aims at familiarizing the students with the theory, tactics, skills and organizational management of Negotiation and Communication with a lot of cases at home and abroad. It provides practice in preparation, presentation, communication interaction, and evaluation of different speech situations and negotiations. Aspects in intercultural communication are discussed. Besides, it covers other problems, such as legal problems in negotiation.

广告理论与实务(双语)

预修课程:市场营销学、消费者行为学

主要内容:广告理论与实务一直是市场营销的主要核心课程之一,本课程主要教授广告运做管理的基本概念和战略。教学时通过对广告管理的实际案例的分析,要求学生能够掌握广告的基本理论培养一定的应用分析能力。

Advertising Theory and PracticeBilingual Teaching

Requisites: Marketing, Consumer Behavior

Content: Advertising Theory and Practice is a core course in marketing. This course focuses on the teaching of basic advertisement management theories and strategies. In teaching, through case analysis and lecturing, the students are required to master the basic theory of advertising management and foster their analytical ability.

营销精要(全英语)

预修课程:西方经济学

主要内容:本课程是市场营销专业的专业基础课,学生在已经完成中文版的市场营销学的学习的基础上,采用英文原版教材学习营销学的核心理论和方法策略,以进一步提升学生应用营销策略解决实际问题的能力和增加学生的国际视野。其主要内容包括营销环境分析、市场调研和需求预测、市场细分战略、目标市场选择战略和市场定位战略、市场营销组合策略等。

Essentials of Marketing (English Teaching)

Requisites: Western Economics

Content: This course is a basic course for marketing majors. After the students have finished studying marketing in Chinese, this course will let the students study core theories and strategies with an original English textbook, that will enhance the students’ ability to use marketing strategies for problem solutions and expand the students’ international views. The content includes the analysis of marketing environment, marketing research and need prediction, market segmentation strategy, target market strategy, positioning strategy, and marketing mix strategies.

物流学

预修课程:管理学

主要内容:本课程是物流管理专业的专业基础课。课程主要包括:物流学的基本概念、系统、类型、包装、装卸、搬运、运输管理、仓储保管、流通加工、配送与配送中心、组织管理、质量管理、信息管理、成本管理等内容。通过课程的学习,可使学生系统地掌握物流管理的理论和方法,提高学生分析和解决物流管理中实际问题的能力。

Logistics

Requisites: Management

Content: This course is a major basic course of logistics majors. It offers an analysis of the techniques of efficient management of the production of a product from the raw material stage through channels of distribution. The linkages between processes controlling physical flows, and the major managerial functions of the firm are studied. Specific topics covered include performance management, product and service design/development, facilities and capacity planning, quality control management, inventory management, enterprise planning systems, JIT operations, PERT and Gantt Analysis. Emphasis will be placed on the study of applications of the abovementionedtopics to actual real business experiences and scenarios.

供应链管理(全英语)

预修课程:管理学、市场营销

主要内容:该课程包括供应链与客户关系管理的背景、基本概念、理论基础,以及供应链与客户关系管理的战略问题和组织问题,主要内容包括:供应链管理的核心概念、库存管理、分销和电子商务、客户关系、国际先进供应链管理技术及系统、供应链管理案例、供应链管理绩效评估等。通过本课程的学习,学生将了解供应链管理的最新发展、供应链系统中的综合管理概念,懂得如何利用电子商务来提高供应链系统的有效性以获取客户的最大满意度及如何设计正确的物流网络来获得竞争优势。

Supply Chain ManagementEnglish Teaching

Requisites: Management, Marketing

Content: This course is a major basic course of logistics majors. The objective of this course is to provide best practices and frameworks to help students to design the most appropriate supply chain in an organization and to understand how to develop and nurture effective relations with suppliers and customers. It aims to engage students in understanding, learning, and applying important concepts and tools in supply chain design, inventory management, value stream mapping, supplier evaluation and supplier scorecard, mass customization, global supply chain and Bullwhip effect.

运输管理(全英语)

预修课程:物流学

主要内容:本课程属于物流管理专业的方向课程,现代物流管理理念下的运输从原料生产开始,一直延伸到消费领域的售后服务,前后连接而不断,运输的功能得到了大大地拓展和强化了。本课程主要讲授运输实务、集装箱运输与国际多式联运、承运人管理等内容,主要突出实务操作的流程的学习。课程包含大量的案例分析,培养学生的实际能力。

Transportation ManagementEnglish Teaching

Requisites: Logistics

Content: The development, implementation, and control of physical transportation systems, product distribution, warehousing, and inventory policy models will be emphasized. The impact of logistics and transportation in the global environment will be discussed. Case studies and software applications will be included.

仓储与配送管理

预修课程:物流学

主要内容:本课程是物流管理专业的专业课,内容涵盖物流基层管理人员和中高级物流管理人员所应了解和掌握的仓储与配送管理的基本理论和知识。通过本课程的学习,要求学生掌握仓储工作中的计划管理、入库保管、货物收支等环节,了解各类硬件技术的类型,受力分析等方面的内容以及对货物的分拣、包装、及在配送过程中的运输路线的规划,使学生具备运用现代化仓储技术及现代化配送技术,对物流过程的仓储环节和配送环节进行科学管理、合理组织。 

Warehouse and Distribution Management

Requisites: Logistics

Content: Warehouse and Distribution Management is an introductory course which assists students to understand the characteristic elements of Warehouse and Distribution Management, the role and application of logistics principles to plan/ inbound/outbound logistics and warehouse inspection, the types of all kinds of hardware technology, the sorting and packaging of goods and the distribution routes planning in the process of transport. This course will enhance students’ appreciation of Warehouse and Distribution Management, both in theory and in practice and equip them with the basic skills to identify and analyze the essential principles in Warehouse and Distribution Management. 

物流金融管理

预修课程:物流学  金融学   财务管理学

主要内容:本课程主要从银行金融服务与供应链管理的关系入手,系统介绍供应链上的相关企业根据交易中构成的链条关系和行业特点设定融资方案,将资金有效注入到处于相对弱势的中小企业,并为大型企业提供资金理财服务,从而解决供应链中资金分配的不平衡问题,并提升整个供应链的企业群体竞争力。本课程首先介绍金融融资服务的基础知识,通过探讨银行与企业的金融服务,强调供应链企业间的战略合作关系,介绍了涵盖应收、预付和存货全供应链环节,横跨国内、国际与离岸三大贸易领域的供应链融资产品和以离岸网银为主打的电子结算产品。

Logistics Finance Management

Requisites: Logistics, Finance, Financial Management

Contents:This course mainly introduces how to design financing solutions tailored to the chain relationship in the transaction and the industrial characteristics. With Supply Chain Finance, SDB injects capital to relatively disadvantaged small and medium enterprises and provides wealth management services to large enterprises, so as to address the imbalanced funds allocation along the supply chain and foster the overall competitiveness of such enterprises. Firstly, it introduce basic concepts and functions about modern finance service, during discuss the relationship between banking and enterprises, emphasize the importance of strategic cooperative relationship among the chain, educe several innovative products which integrate receivables, advance payment and inventories, covering about supply chain financing products and electronic settlement products (primarily off-shore online-banking) in domestic, international and off-shore trade fields.

物流系统规划与设计

预修课程:物流学

主要内容:本课程围绕生产及商业流通中的物流活动,应用国内外物流系统规划与设计的先进理论与方法,并结合我国物流系统规划与设计的发展现状,从基本理论、系统战略规则、网络规划设计、节点规划设计等方面对物流系统规划与设计中涉及的理论与实务进行阐述。

分析介绍了物流配送模型、库存模型及仓储设计、生产物流、回收物流以及物流仿真技术的最新发展应用。本课程注重可操作性及实用性,致力于提高学生解决实际问题的能力。

Logistics System Design

Requisites: Logistics

Contents: In this course the variety and the complexity of logistics activities are illustrated. It also classifies logistics decisions and highlights the relevant linkages to logistics decisions. The intricacy of these linkages demonstrates how thoroughly the decisions are interrelated and underscores the complexity of managing logistics activities. This course focuses on quantitative methods for the design and optimization of logistics systems.

物流信息管理

预修课程:物流学、计算机应用基础

主要内容:本课程是一门综合管理科学、信息科学、系统科学、计算机科学和通讯技术的新兴边缘学科。本课程介绍物流信息系统的概念、结构、功能和发展情况,信息技术在物流管理上的应用;介绍管理信息系统的开发过程、方法以及管理;指导学生开发一个小型的物流管理信息系统,使学生以用户的角度,全面了解物流信息系统的开发和管理,掌握信息技术在物流中的应用。

Logistic Information Management

Requisites: Applied Computer Basics

Contents: The course is a new cross-disciplinary subject combing the knowledge of management science, information science, system science, computer science, and communication technology. This course introduces the concept, structure, functions, development of logistic management information system, and application of information technology in logistic fields. This course aims at instructing students to develop a small-scale management information system, to comprehensively understand the development and management of logistic information system as a client, and know how to use new technology to logistics.

采购管理

预修课程:物流学、供应链管理、管理学

主要内容:本课程是物流管理专业的专业方向课,主要讲授供应商管理、采购预估、原料采购、采购查询、采购进度、采购报表等内容。通过本课程的学习,使学生掌握通过对供应商资料信息、供应商产品资料、供应商报价、采购计划、材料预估、外包装预估、原来采购、外包装采购以及采购查询、采购进度查询、采购报表管理等,对采购全过程进行有效的控制和跟踪服务。

Purchasing Management

Requisites: Logistics

Contents: In this course, students will be introduced to the various aspects of the supply chain management environment, including enterprise resource planning systems and requirement systems, the interrelationships between purchasing vendor selection, sources of supply and the role of technology will also be explored in this course so that a student understands the integrated approach to planning, acquisition, flow and distribution from raw materials to finished products. In this course, the focus is on the management function, and the skills and resources that develop successful manager.

物流及供应链管理(全英语)

预修课程:管理学

主要内容:课程主要包括:物流和供应链的基本概念、系统、类型、包装、装卸搬运、运输管理、仓储保管、流通加工、配送与配送中心、组织管理、质量管理、信息管理、成本管理等内容。通过课程的学习,可使学生系统地掌握物流管理和供应链的理论和方法,提高学生分析和解决物流及供应链管理中实际问题的能力。

Logistics and SupplyChainManagement (English Teaching)

Requisites: Management

Content: This course offers an analysis of the techniques of efficient management of the production of a product from the raw material stage through channels of distribution. The linkages between processes controlling physical flows, the major managerial functions of the firm and integrative supply chain management are studied. Specific topics covered include performance management, product and service design/development, facilities and capacity planning, quality control management, inventory management, enterprise planning systems, JIT operations, PERT and Gantt Analysis. Emphasis will be placed on the study of applications of the abovementionedtopics to actual real business experiences and scenarios.